A publisher for small Steam games

We fund the launch. You keep the game.

Wishlist Street pays for and runs the marketing of independent PC games, from store page to launch week, and takes a share of revenue only after the money comes back. Your IP stays yours.

No. 1

What we do for studios

Most small games fail for one reason: nobody knew they existed on launch day. We fix that part. You finish the game; we build the wishlist base, run creators and press, plan the launch, and read the numbers every day after it.

Funding is released in stages against real wishlist growth, so neither of us spends money on a launch the data says isn't ready.

100%of the IP stays with the studio. We license publishing rights for a fixed term.
$5–15ktypical marketing budget per title, in two tranches gated on wishlists.
20–30%of net revenue to us after our spend is recouped. Nothing before.

We look for PC titles 3–12 months from launch, priced $5–20, with a clear hook and a team that has shipped something. Early Access is welcome. Already launched and under-marketed? Tell us why; we take a few of those too.

Send us your Steam page

No. 2

How a title moves through Wishlist Street

  1. 1
    Screen

    A 20-minute form and your Steam page. We answer within five working days.

  2. 2
    Diligence

    We play the build, read your Steamworks data and talk to the team. Shortlisted games get a one-page term sheet.

  3. 3
    Foundation

    Capsule, trailer, store page in eight languages, press kit, demo plan. Tranche one pays for this.

  4. 4
    Wishlists

    Creator waves, Steam Next Fest, festivals, communities. Weekly numbers, shared with you.

  5. 5
    Gate review

    Hit the wishlist target and tranche two is released for the launch window. Miss it and we fix the plan before spending more.

  6. 6
    Launch and after

    Concentrated creator push, daily briefs on reviews and refunds, patch and discount calendar, monthly statements.

No. 3

For creators

What you get

  • Keys for games that fit what you actually play, not a blast list
  • Early builds and embargo-timed access before launch
  • Paid videos and integrations on some titles, agreed up front
  • A real person on the other end

What we ask

  • Tell us your channel and the last three indie games you covered
  • Only request keys you intend to play
  • Follow disclosure rules for sponsored content
  • No resale of keys, ever

Email us with your channel link and the genres you cover. We'll add you to the list for matching titles.

No. 4

Contact

Studios: send your Steam page, planned launch date and price, and one sentence a streamer would use to describe the game. Creators: send your channel link and genres.

hello@wishliststreet.com